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Scotts Fish and Chip Restaurant in Chengdu, China has had its official opening, and this has caught the attention of the Yorkshire Post and the York press!

The Yorkshire Post explained:

A Yorkshire fish and chip shop has opened a new branch in China – after building a large clientele of international tourists in York.

 

Scotts Fish And Chips has proved to be a big hit with Chinese tourists visiting the UK over the last 18 months.

 

For a clientele of international tourists, a pitstop at Scotts has become almost as synonymous with a visit to nearby York as marvelling at the historic city’s Medieval architecture.

 

That success led to a Chinese businessman, Jimmy Yu, approaching the shop’s owner, Tony Webster, about opening a branch in Chengdu, the capital of Sichuan.

 

Mr Webster attended the official opening in Chengdu over the weekend, and said he was “genuinely surprised” at how good the fish and chips – made to his own shop’s recipe – tasted.

 

He said: “I was worried before I arrived but they are very, very good. The one thing from the beginning with Jimmy Yu, he wanted to be authentic.

 

“You have to tweak the menu and the flavours to the local taste – so they have Sichuan sauce, for example, as well as ketchup – but the core product has to be the authentic fish and chips and they’ve done a bloody good job on that.”

And the York Press reported:

Jimmy Yu, of Scotts Chengdu, said: “This marks an important milestone for Scotts Fish & Chips, the first ever authentic fish and chip shop to expand from the UK to China. We are so pleased to partner with this multi award-winning fish and chip shop and bring the authentic taste all the way from Yorkshire to here, in Taiguli Chengdu.“Scotts is widely known for its exceptional making of this authentic British dish – from the choice and cut of fish, the secret recipe for the batter, the precise control of the frying temperature and time; here we have the perfect fish and chips.”

 

It all started when Mr Webster teamed up with Chinese national Will Zhuang – who manages Chinese social media for the tourism organisation Visit York and Leeds City Region – to help promote his venue to Chinese tour groups planning UK visits.

 

Their marketing strategy led to Scotts launching a Chinese website on Weibo, using the Wechat messaging app because Facebook and Twitter are banned in the China, and translating its menu into Mandarin and Cantonese, which can be downloaded on smartphones and tablets via a QR code.

 

Mr Zhuang, who promotes York and Yorkshire to the Chinese tourism market, said the opening of Scotts Chengdu was great news for York, with the new restaurant already attracting lots of positive reviews on DaZhong Dianping, a Chinese platform of food reviews.

 

Mr Webster said: “It was a privilege and an honour to be at the official opening of Scotts Chengdu and I’m very proud that Scotts is now flying the flag for Great Britain in China.

 

“The opening ceremony was an incredible experience, and it was fantastic to see so many people tucking into traditional fish and chips, prepared and cooked the same way they are in North Yorkshire. And the food tasted great!

 

“Scotts Chengdu is a fantastic achievement by Jimmy and his team, and I would like to congratulate all concerned in their success in opening this very first shop.

 

“From the very start, Jimmy wanted authentic British fish and chips, and since meeting we have struck up a very good relationship, working closely in collaboration, with a partnership based on trust, integrity and friendship.

 

The collaboration has also been praised by business leaders for demonstrating good British entrepreneurialism and agility.

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